Hw# 7

Book & Author: Fast Food Nation, By Eric Schlosser

Chapters: 1-3

Chapter 1: Carl  N. Karchers’s Rise from the bottom of the food industry to the top of the food industry. The Fast food industry began to dominate the West coast. McDonalds changed the Fast Food industry forever and others began to follow their ways and techniques.

“If i had looked at McDonalds and saw someone flipping hamburgers while he was hanging from his feet, i would have copied it.”

It was very interesting to me how one fast food restaurant jump started the fast food industry so quick and how people emulated their ways. Since McDonald’s techniques were the thing to copy in the fast food industry, how would the industry be affected today if Mcdonalds was never created?

Chapter 2: Ray Kroc and Walt Disney incorporated the idea of “attracting children” to better their businesses. Things such as ; amusement parks were created and toys were added into McDonalds “happy meals”. Children will be the key to bringing in more revenue.

“Kroc understood that how he sold food was just as important as how the food tasted. He liked to tell people he was really in show business not the restaurant business.”

What is the ratio of how much money Mcdonalds spends on commercials and toys compared to the amount of revenue collected from the happy meals? How important was the partnership of Walt Disney and Ray Kroc?

Chapter 3: Many of the west coast began to Migrate to Colorado Springs and bring their ways of living and underpinnings along. Mcdonalds and fellow fast food restaurants began to abuse their power and take advantage of young and less fortunate workers. Unions were created but did not get far because they frightened McDonalds and the rest of the fast food industry.

“One of the most anti-union companies on the planet.”

First i wondered why any strikes never took place then i thought about how easy of a job working at Mcdonalds is. This only made it easier for a employ to be replaced. Unions were the only thing that protected workers from the cruel fast food industry. Since Mcdonalds is a multi million dollar company or even a multi billion dollar company why do they try so hard to avoid paying people more then minimum wage?