reading response

Fast Food Nation by Eric Schlosser

Chapter 4:  Franchising became a big part of the fast food industry because of the increase in revenue. Mcdonalds began to adopt the idea and benefited greatly from franchising, because of Mcdonalds success other fast food chains began to follow. Dave femster one of the people who adopted the franchising ways began with little to no money to his business making millions because of franchising. Franchises are not always beneficial if one doesn't follow the major corporations rules who are franchising them. One can gain millions or fall into major debt with franchises.

  

“American taxpayers had covered the franchise fees, paid for the buildings, real estate, equipment, and supplies.” (102)

If the franchises are not successful innocent people could be affected by this. They can be the ones suffering. Then why cant innocent people benefit from the franchises if they are successful.

Franchising is so important to the fast food industry and how would it be affected if franchising was taking away and made illegal?

Chapter 5: Potatoes were a big part of the fast food industry and now french fries are a even bigger part. J.R Simplot who had his own potato farm and was very interested in frozen food technology. His ideas made him the top french fry consumer for Mcdonalds which ultimately made him a billionaire. Favors and taste was also a big part of the fast food nation. People wanted more natural flavors but didn't know that natural and artificial flavors were very similar in everything even health.

“In 1960, the typical American ate eighty-one pounds of fresh potatoes and about four pounds of frozen french fries. Today the typical American eats about forty-nine pounds of fresh potatoes every year and thirty pounds of frozen french fries.” (114)

Fast Food Nation is the perfect tittle for this book. America revolves around fast food. Most of our daily meals come from fast food restaurants. Our farms produce food for our fast food companies. Our fast food companies help other small companies succeed. Where would we all be today without fast food?